Like the mobile app, the new desktop browser will include the popular “Fire Button” that allows users to wipe everything away with a single tap, including all browsing history, tabs, and stored data like cookies. In a recent blog post, DuckDuckGo CEO Gabriel Weinberg explains how its new desktop browser will bring “robust privacy protection” right out of the box, without the need for folks to fiddle with any security settings. Search for “cars” and you’ll see ads for cars, but if your next search is about “flowers,” then you’ll only see ads for flowers, since DuckDuckGo won’t even remember the very last thing you searched for. Instead, the ads are based solely on your current search. It doesn’t log or share any personally identifiable information such as IP addresses, and anything you search for is discarded immediately after you’re done with that particular search.įurther, even though DuckDuckGo does show ads - it has to make money somehow, after all - those ads aren’t based on any profile the company has created on you, since it doesn’t have that information. For instance, the company’s iPhone browser offered an easy-to-understand “Privacy Grade” long before Apple came up with its “Privacy Report” last year in Safari 14.ĭuckDuckGo is already the search engine that privacy-conscious Apple users should be using, and it’s likely only the insane amount of money that Google throws at Apple each year that precludes DuckDuckGo from getting default placement.įor example, when using DuckDuckGo to search the web, there is zero information collected about you. In fact, we wouldn’t be surprised if Safari has already taken some inspiration from DuckDuckGo. Now, DuckDuckGo wants to bring that same experience to Mac and Windows.
The privacy-focused company already offers a browser app for the iPhone and iPad that automatically encrypts everything it can, blocks all tracking, and effectively runs in “Private Browsing Mode” all the time.
Still, DuckDuckGo - the plucky little startup that’s best known for its privacy-first search engine - is building a new desktop browser that will be built entirely around offering a private browsing experience. However, it appears that DuckDuckGo thinks it can do even better, and it’s working on an alternative desktop browser to prove it.Īpple has offered intelligent tracking prevention in Safari for a few years now, and last year’s release of macOS Big Sur added a new Privacy Report feature to let you know exactly how much you’re being tracked by the websites you visit. There’s no doubt that Apple goes to great lengths to focus on privacy by design in its Safari browser, as each new iteration of macOS shows.
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